Brand
Brands need to excite consumers across all communications, at every level. That happens by ensuring people feel connected to a brand so it’s part of their lives.
Strategy
Finding the right strategy is about fresh thinking. It's about finding what makes you different - that's your identity. Then it's about bringing it to life by developing a unique multi-channel platform to express that brand through a new lens.
Social Media
We live in a social world. Technically everything we create needs to be social - so people talk about it. When it comes to social media this is especially the case. A creative's role is to build content people feel the need to share.
Digital
If you’re not a digital creative, you’re not a creative. The reality is, everyone is digital. But the best approach is to be technology agnostic. Technology is merely a tool for powerful ideas. Whether it’s a website or a widget, if there's a problem there's the right digital solution.
Content
Content is not just about filling a space. It’s about connecting with people - it should not just inform and entertain, it must engage. Content needs to tell a story. It must take consumers on a journey, to build a brand they love for life.
Advertising
First a brand needs something to say. Then you need to say it differently. You need to develop powerful campaigns that run across a variety of traditional and non-traditional channels including new technology and social media that stop people in their tracks. That's how it'll get results. If it doesn’t, it’s not worth doing.
About
Sean Masters is an award winning Creative Director and founder of Masters Consultancy. As a creative consultant he works in many fields, across multiple brands. He's Vice President of the Surry Hills Business Chamber, screenwriter, sketch writer, director and as a commentator on advertising throughout the media. He has also recently written an obituary for his beloved dog Steve for the June edition of Doggie Rescue magazine.
Clients
A collection of brands, past and present, local and international.
At Masters Consultancy, we celebrate diversity. We deeply believe that bringing together diversity of thoughts, perspectives and expression is key to building the best product, team and company.
Creative Director
I've been a Creative Director for over 20 years working on some of the world's biggest brands. I can creatively direct anything - a campaign, an ad, a human... I can also creatively direct a jacket / t-shirt combo with a manicured yet roguish stubble.
Head of Copy
I am a really, really, ridiculously good copywriter. I've written ads for everything from apples to ziplock bags, and I write words good. I'm the best copywriter you've never hired.
Creative Strategist
Strategists can focus too much on research. As a Creative Strategist I zero in on what ideas will resonate and build a brand. To do that you need a unique vision, which I witness through contemporary frames like these.
Head of Branding
I've built some of the world's biggest brands. It's all about creating a personality someone wants to spend time with. I think deeply about brands. Look how deeply I'm thinking now.
Head of Social
Social is about creating something people want to share. It might be fun, silly, kinda dorky, kinda cool, self-effacing, or ironic. And that's why I'm sporting this moustache which is all of that.
Head of Digital
It's important to understand the technology but it's more important to be the inspiration behind the technology. You need to connect with everyone from clients, to the marketing team, to the tech guys who drive the products. And that's why I quite often wear a hoodie.
Head of Communications
In order to establish and drive a multi-channel communications strategy that holds attention you often need to hold a pen. Tick.
Founder
I built this company with a passionate belief in diversity. All these people have a diverse range of talents and perspectives. That's what makes us great.
Head of UX
UX is not black magic. It's just common sense. It's basically telling a story clearly and logically.