Sara Lee launched their new sub-range of premium frozen desserts and ice creams with a campaign that spanned outdoor, transit, magazines, retail and digital/social, in Australia and New Zealand.

The 3D billboards, tram and bus wraps, bus backs, bus sides, retail OOH panels, mall doors and national print utilised 19 different illustrated headlines against multiple products, comprising a total of 8,932 advertising panels.

Karen Ramsay, Marketing Manager, Sara Lee said, “The new Incredibly range is for those looking for a step up from the norm, appealing to our more foodie consumers seeking an indulgent, sensory treat or a dessert to share in a casual social gathering. The campaign captured insights about our new targets and transformed them into a stunning creative campaign of enormous breadth and depth”.

Here are a few examples.

An iconic Australian brand well known as a humorous, passionate and larger than life, Don has had a long association with football. Our job was to reinvigorate this history and place Don centre stage at the iconic MCG so we came up with the idea of something never done before - sponsoring every time the ball hit the post. We included fun animation and if the MCG had a roof sales would have gone through it.

We created a new look and feel for Diabetes WA's online store and a new awareness campaign for Type 2 diabetes. The fun headlines were complimented with a handcrafted paper look along with some interesting characters as well.

In 2014 the first game of the MLB season was played at the SCG in Australia. To commemorate the occasion we developed this limited edition book for the Trust. The book featured stunning imagery taken from the event. The cover was custom made from white leather with red stitching inspired by a baseball.

Our task was to come up with the visual identity for Perth's latest roller coaster... The Curse. The concept was influenced by celtic imagery and features weathered filigree on the face of the type all created to give the impression it was carved from ancient stone.

We helped rebrand Australian Mining with a series of personal stories that humanised what many see as a faceless industry...

A sample of work from Coke, the Australian Government, Huggies, American Express, Huggies, Continental and more.