The challenge was to inspire parents and children that Newington’s Lindfield Preparatory College, with its unique bush setting, is a school unlike any other. The cinema spots feature the children exploring and growing in the bush grounds of the school, capturing the essence of the school’s line: “Learning is in Our Nature”.

Newington College needed to reinforce the school’s positioning of “Discover What’s Possible”. The surprisingly cerebral cinema commercial features children discovering unexpected objects that inspire students to realise their full potential.

Australian Minerals needed to de-stigmatise the industry. The solution was a series of heartfelt personal stories across cinema and TV.

With a history of science-led communication and sales dipping our challenge was to appeal to the average guy with a lighthearted approach that didn't take itself too seriously with a guy that might one day be the Bachelor.