The Roosters wanted some hype around gameday. So we built an interactive game to do just that!
Run Rocky pitted two fans against each other in a virtual sprint down the footy field to the try line along the way they have to dodge or bump obstacles much like their heroes in real life.
It proved a success, so the NRL asked us to do the same for the Finals Series, by creating eight mascots for fans to interact with.
They did this by running up and down on the spot and twisting their body to change directions. With no no complex skills, domain specific abilities required or controllers to use other than themselves, on- boarding fans to play took only moments ensuring that more people got to have a turn at each event.
The activation proved incredibly popular, with over 3,000 participants over the finals series...