Michael Hill approached us with a 22 carat diamond ring. They weren't quite sure what to do with it.

Our idea? To launch a global online competition where the prize was the incredible engagement ring. We called it "Search for the World's Best Couple".

The competition was created and designed by us to promote Michael Hill across North America.

Couples went to my22ct.com to register for the competition and compete across 5 weeks by responding to a series of challenges. There were 3 challenges weekly which got progressively more difficult.

Kim Kardashian helped launch the competition with Michael Hill in New York. The final judging panel for the competition featured Kathryn Eisman and Candice Bushnell - famous as the author/columnist which led to the hit series Sex and the City.