The SCG Trust approached us to build their brand. Working with the Trust our strategy was a 'Fan First' approach. Everything we did had to ensure game day was an incredible experience whilst retaining the premium nature of the brand.

In 2018 Allianz Stadium required a new brand piece to be used across its stadia and social networks. We developed a brand animation that showcased the diverse offering of sporting codes (Rugby League, Football and Rugby Union), and reflected the technology platforms and innovations that the stadium has become famous for.

As part of our ongoing partnership with the Sydney Cricket & Sports Ground Trust, we developed a suite of content to be displayed across their technology platform including 1300 high-def screens, 2x280m SupersScreens and LED displays. Stunning animations combined with dynamic HTML, live data and social integrations all combine to create a unique gameday experience for fans.

This two minute video showcases the fan experience within the SCG and Allianz Stadium. With two world class stadia in one precinct and access to five of the countries major sporting codes including: Rugby League, Football, AFL, Rugby and Cricket this really is Sydney's Home of Sport.

As part of their Fans First philosophy the Sydney Cricket & Sports Ground Trust completed a state of the art technology overhaul of the SCG and Allianz Stadium including 2 x 280m SuperScreens, high speed wifi, a stadium app and an IPTV solution delivering over 1300 high-def screens to entertain the fans.

Our job was to fill the technology with engaging and relevant content that entertained and informed fans giving them an experience they'd remember long after the final siren.

The SCG Trust needed to update their dress-code in a contemporary way that would reinvigorate and redefine members’ approach to Match Day. We partnered with Vogue Australia and created a fashion editorial spread with a premium, sophisticated feel. The new Members’ LookBook was designed to inspire members.

In 2016 we developed a new look for NRL matches played at Allianz Stadium. The campaign reflected the energy and excitement that comes with NRL matches. Big lights, epic brands flames and firepower, it really is the “Big Show”. A full suite of creative was developed for every brand ensuring that when they played at the stadium, the fans felt a true home team advantage.