Venues NSW and the SCG Trust approached us to build their suite of brands. Our strategy was a 'Fan First' approach. Everything we did had to ensure game day was an incredible experience whilst retaining the premium nature of the brand. The first step was reimagining the iconic SCG logo.

As part of our partnership with the Sydney Cricket & Sports Ground Trust, we developed a suite of content to be displayed across their technology platform including 1300 high-def screens, 2x280m SupersScreens and LED displays. Stunning animations combined with dynamic HTML, live data and social integrations all combine to create a unique gameday experience for fans.

As part of their Fans First philosophy the Sydney Cricket Ground completed a state of the art technology overhaul of the SCG including SuperScreens, high speed wifi, a stadium app and an IPTV solution.

Our job was to fill the technology with engaging and relevant content that entertained and informed fans giving them an experience they'd remember long after the final siren.

We were approached by the Sydney Roosters to help develop their gameday presentation. Our aim was to turn the traditional pre-game template approach used by most teams into a unique entertaining event for the fans that brought to life Sydney Roosters brand. The result was a bright and fresh campaign consisting of over 350 pieces, working across all platforms (including social media) at three different venues.

We developed a range of creative pieces to bring the SCG to life with the Sydney Sixers brand. Our creative used the IPTV network to help cover the stands in Magenta and help reinforce brand dominance for the home team and their fans.

As part of Venues NSW's ongoing commitment to home team fans, we developed a creative suite that ensured the venue was completely biased towards Sydney FC. Our Sydney is Sky Blue creative dominated the IPTV Screens washing the venue with a sky blue palette and creatively reflecting Sydney FC’s “ownership” of Sydney.

The Sydney 7s is one of the great carnival sporting events in Sydney. We developed a suite of gameday content that was used over the three days of the event across the stadiums IPTV network.

Our aim was to bring the colour and atmosphere of the event onto the screens and supply the fans with content that would create a more memorable game day experience. Content created included, gameday themed animations, dynamic schedules, high impact themed food promotions, bespoke insta walls and twitter feeds, brand styled weather updates and much more...

Working in collaboration with the Waratahs and the SCG Trust, we developed a suite of content to be used across the IPTV network during gameday for the Waratahs. Comprising a combination of High impact video and digital content incorporating live feeds to add to the fans gameday experience.